CASE STUDY
Sentora was appointed by Paxos/PayPal to drive PYUSD adoption on Solana. Sentora executed a structured GTM plan, resulting in $700M net new TVL within 2 months, exceeding targets with only 35% of the budget utilized. This collaboration unlocked institutional support, protocol integrations, and capital efficiency across the Solana ecosystem.
PayPal USD (PYUSD) is a stablecoin issued by PayPal and backed 1:1 by U.S. dollar deposits, short-term Treasury bills, and similar cash equivalents. Launched in August 2023, it was designed to enable faster, more cost-effective payments and transfers within PayPal's ecosystem and beyond, making it one of the first stablecoins issued by a major traditional financial services company.
Solana is a high-performance blockchain platform designed for decentralized applications and cryptocurrency transactions. It uses a unique consensus mechanism called Proof of History (PoH) combined with Proof of Stake to achieve extremely fast transaction speeds—theoretically capable of processing over 50,000 transactions per second with sub-second finality.
$500M+ Net New PYUSD on Solana
PYUSD adoption across CEXs, Wallets, Lending, and Perps to expand PYUSD's liquidity, utility, and composability within Solana DeFi
Solana native integrations of Token-2022 standard and incentive distribution
Token-2022 integration time and protocol readiness alongside incentive strategy timeline
Wallet integrations, Institutional support, Efficient incentives distribution across multiple markets and protocols
Regulatory coverage, Entity structure, Tax efficiency
Extensive 4 phase GTM plan
Active incentive management based on TVL and adoption
Protocol relationship building, leading, and connecting ecosystem
Capital formation of Sentora’s institutional clients within Solana PYUSD ecosystem
$700M net new TVL within 2 months of strategy deployment (capital efficiency)
35% of projects budget utilized to exceed target goals, (engagement)
Both public and private institutional investors equally involved
Crypto.com native PYUSD withdrawals, Phantom/Backpack native PYUSD support
Sentora combines hands-on GTM execution, incentive design, capital formation, and regulatory-aware delivery to hit targets fast with fewer resources. In the PYUSD on Solana program, this approach translated into clear results: $700M in net new TVL in two months—surpassing the $500M goal—while using only 35% of the budget. By coordinating protocol integrations, aligning institutional capital, and actively managing incentives, Sentora’s project management turned a complex rollout into a measurable win.